INFLUENCER MANAGEMENT
TANGLIN MALL
Tanglin Mall partnered with us to execute a targeted Xiaohongshu KOL campaign aimed at driving foot traffic during Christmas and enhancing brand presence among Chinese nationals in Singapore. Focusing on mid-to-high spending families and adventurous young adults, we collaborated with KOLs to create buzz around the signature Snow Show and position the mall as the ultimate gifting destination. By highlighting premium shopping experiences, festive exclusives, and in-mall activations, the campaign boosted visibility, engaged the local Chinese community, and strengthened Tanglin Mall’s reputation as a must-visit holiday destination.
GREAT WORLD
Great World teamed up with us to launch a strategic Xiaohongshu influencer campaign during Chinese New Year, designed to amplify brand awareness and connect with diverse Chinese audiences in Singapore. Partnering with 9 KOLs—including expat moms, high-end professionals, and PRC residents—we created authentic and relatable content that highlighted the mall’s festive offerings. Leveraging branded hashtags such as #新加坡GreatWorld #宝藏商场GreatWorld #GreatWorld农历新年, the campaign generated 20K+ organic impressions, driving conversations and boosting tenant brand visibility. By showcasing exclusive CNY experiences and premium shopping highlights, we positioned Great World as a must-visit festive destination and lifestyle hub, reinforcing its reputation as a go-to mall for the local Chinese community.
REDDOT BREWHOUSE
RedDot BrewHouse partnered with us to launch a Xiaohongshu KOL campaign aimed at driving foot traffic and increasing brand awareness among Chinese nationals in Singapore. Targeting young families and socially active young professionals, we collaborated with influencers to highlight the brewhouse’s artisanal beers, delicious food offerings, and welcoming atmosphere. Through engaging content, the campaign positioned RedDot BrewHouse as a vibrant community hub perfect for family outings and social gatherings, emphasizing its unique craft beer experience and appeal as a must-visit destination for quality time and memorable moments.
THE EDITOR'S MARKET
The Editor’s Market, known for its contemporary designs and commitment to sustainability, partnered with us to strengthen their presence on Xiaohongshu. We manage their account daily, ensuring consistent engagement while collaborating with Singapore-based Chinese KOLs to amplify brand visibility. For the Tampines 1 store opening, we designed a campaign featuring KOL visits, generating buzz that resonated across Xiaohongshu and attracted Chinese fashion enthusiasts to their refreshed store.
NEIWAI
NEIWAI, a premium lifestyle brand known for its innovative designs and focus on comfort, partnered with us to localize and strengthen its presence in Singapore. We’ve supported NEIWAI with year-round marketing strategies, from launching strategic KOL campaigns for their flagship store opening to celebrating its first anniversary with engaging in-store activations and social media buzz. By connecting online visibility with real-world impact, our tailored campaigns continue to showcase NEIWAI’s diverse collections and deepen its connection with the Singaporean audience.
FELEFASA
FELEFASA, a leading luxury leather and fur brand known for its exceptional craftsmanship, has entrusted us with managing their Xiaohongshu presence since October 2024. From overseeing their official account to crafting impactful social campaigns, we’ve curated a lineup of KOLs who perfectly represent the brand’s essence, enhancing visibility, building a loyal following, and driving direct sales. This strategic approach has solidified FELEFASA’s connection with luxury fashion enthusiasts while paving the way for continued growth and success.
EMVY
EMVY, a Singaporean fashion brand with ambitions to expand internationally, partnered with us to strengthen its presence on Xiaohongshu and Instagram. On Xiaohongshu, we manage their official account and shop, creating an engaging brand presence, streamlining the customer shopping experience, and driving sales through live stream events with prominent KOLs. On Instagram, our efforts focus on enhancing EMVY’s brand image through strategic content and storytelling. Moving forward, we continue to leverage strategic opportunities to boost EMVY’s visibility and sales potential in Singapore and Mainland China.
