BELLA VILLA

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In a significant initiative spearheaded by our consultancy, Saint Bella, a revered maternity center with a distinguished reputation in China, embarked on its global expansion journey with the launch of Bella Villa in Singapore. Strategically positioned within the prestigious Capella Hotel on Sentosa Island, a renowned luxury destination, the debut of Bella Villa marked a pivotal moment in the realm of international maternity care.

Our comprehensive involvement spanned the entire event management spectrum, from meticulous planning to flawless execution. This included seamless coordination of logistics and strategic engagement with Singapore’s leading Key Opinion Leaders (KOLs) and celebrities in the wellness and luxury sectors.

Tailored to the nuanced needs of elite brands venturing into multicultural markets, our PR solutions yielded impactful outcomes. With an unwavering dedication to excellence, our efforts culminated in a successful event, solidifying Bella Villa’s reputation as the epitome of luxury maternity care in Singapore.

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NEIWAI X REAL YOGA

1 5

We excel in orchestrating seamless collaborations that elevate brand experiences. Recently, we served as an extension of NEIWAI's marketing team to coordinate a three-day yoga event in collaboration with partners Real Yoga and Raffles City. This event was organized to mutually promote both brands, drive foot traffic to their respective shops, and align with the shopping mall's current campaign message that revolves around an active lifestyle.

From thorough planning to flawless execution, our team ensured a harmonious synergy among all stakeholders. The event successfully drew 90 guests from all parties, along with the participation of six RED and Instagram influencers.

The success of this collaboration exemplifies our dedication to delivering exceptional results and cultivating meaningful connections in every project we take on.

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ROYAL BRACKLA

1 5

In November 2023, we partnered with Royal Brackla, a prestigious whiskey brand, for a pop-up campaign in Guangzhou, China. Our goal was to host an exceptional event to enhance the brand's reputation and deepen its connection with the high-end market.

We meticulously curated the guest list, inviting influential opinion leaders and media figures to amplify the brand's message. Our objective was to create an immersive experience that showcased Royal Brackla's quality, heritage, and craftsmanship.

The event, held in an elegant venue, allowed guests to journey through the brand's legacy. This heightened visibility reinforced Royal Brackla's position as a premier whisky brand in China and highlighted LINXX Consultancy's expertise in crafting compelling brand narratives.

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BACARDI

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Our team spearheaded the 'No Straws Campaign,' a pioneering O2O event developed and executed in collaboration with Bacardi and a prominent international environmental organization. Leveraging our extensive network, we engaged influential opinion leaders and media outlets in Guangzhou, ensuring robust local participation.

In addition to our offline efforts, we launched a compelling online campaign led by prominent Weibo bloggers, who created and shared videos advocating marine conservation. This strategic blend of luxury branding and environmental stewardship highlighted Bacardi's commitment to sustainability, bolstering its reputation as a forward-thinking brand.

Not only did this initiative enhance the brand's appeal among discerning consumers, but it also established a new benchmark for integrating corporate social responsibility into brand promotion. By fostering deeper community connections, it solidified Bacardi's position as a leader in environmental consciousness.

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