To celebrate NEIWAI Singapore’s flagship store’s 1st anniversary, we crafted an engaging in-store activation program and launched a strategic KOL campaign. These efforts boosted foot traffic, strengthened the brand’s presence, and amplified its profile across social media.

For NEIWAI’s first Singapore store launch, we ran a digital campaign with six KOLs to boost visibility and drive traffic. Showcasing yoga, leisurewear, and activewear, we highlighted the brand’s tagline, “Made to live in,” seamlessly linking online buzz to in-store engagement.