MARTINI

MARTINI is more than a vermouth. It’s an art form. One that has captivated people around the world for more than 160 years. It represents not only a style and a way of life, but Italy itself.

It was July 1863 when Alessandro Martini, Teofilo Sola and Luigi Rossi founded Martini & Rossi in Turin, then-capital of the newborn Kingdom of Italy. A few months later they chose Pessione, a small hamlet not far from the city, to establish the production plant. Thus began the story of MARTINI, one of the most famous Italian brands in the world, which has grown through hard work, vision, quality and innovative communication campaigns.